Discover our new 4th year specialisations
Faire défiler la pageOur 4th year specialisations in the Bachelor’s in International Hospitality and Restaurant Management are evolving! As part of a continuous improvement process and to meet the changing needs of the market and businesses, 6 new specialisations will be available at Institut Lyfe from the start of the 2025 academic year:
SIX SPECIALISATIONS TO TRAIN THE LEADERS OF TOMORROW
Design and Marketing for Hotel Brands
Combine strategy and creativity to make hospitality brands shine. In a world where new technologies, globalisation and changing customer demands drive hospitality leaders to continuously reinvent the hospitality experience, standing out from the crowd is essential. Learn how to reinvent existing establishments and devise unique and personalised offerings to provide a memorable customer experience.
Course topics:
- Exploring the latest in design and global trends
- Analysis of developments in the hospitality sector
- Learning digital communication strategies
- Use of technological innovations
- Mastery of project management
Immerse yourself in the world of hospitality marketing strategy and become an expert in crafting tailor-made customer experiences.
Hotel & Operational Management
Master hospitality management and become an inspiring leader. This specialisation will provide you with a complete vision of hospitality management, in order to lead teams, streamline operations and guarantee optimal performance. Designed to meet the needs of today’s hospitality industry, this course equips you to excel in hospitality operations management and commercial strategy, as well as human resources and performance management.
You will learn how to:
- Master the key stages of opening a hotel
- Develop inspiring leadership skills to ensure operational excellence and customer satisfaction
- Create a positive corporate culture that prioritises employee well-being
- Develop a solid business plan to ensure the growth and financial performance of your establishment
Financial and Strategic Analysis in the International Hospitality Industry
Master finance and revenue management in the hospitality and restaurant industry. This 4th year specialisation trains you in the core principles of financial strategy and revenue management, applied to the competitive hospitality and restaurant industry.
You will learn:
- Management of real estate contracts and hospitality assets
- Optimisation of turnover
- Financing strategies tailored to the hospitality industry
You will develop skills to maximise the effectiveness of investments and evaluate the profitability of projects. You will also be trained in modern asset management strategies and risk management. Get ready to excel in hospitality finance with this practical and immersive course!
Restaurant and Hospitality Business Management & Entrepreneurship
Become an innovative entrepreneur in the hospitality and restaurant industry: transform your ideas into real-life projects thanks to this immersive course. Develop your entrepreneurial spirit and acquire the essential managerial, legal and strategic skills to create or take over a business. This specialisation will equip you to set up your own business, take over an existing company, or innovate within a large group.
Through the immersive educational approach, you will learn by doing. In addition to interactive courses and workshops, you will work as a team on a practical entrepreneurial project. You will study key topics such as:
- Company law
- Negotiating
- Performance management
- Entrepreneurial innovation
- Leadership and strategic planning
Strategic Event Management & Communication
Excel in creating unforgettable events! Event management represents a strategic lever to stand out from the crowd in the hospitality and restaurant sector. This course will enable you to master all aspects of the organisation of unique events, creating lasting emotions and memories.
Curse topics :
- Event planning and engineering
- Operational management
- Strategic and institutional communication
You will learn how to organise a range of different types of events, including product launches, conventions, trade fairs and exhibitions, festivals, major sporting events and much more. In parallel, you will develop skills in partnership management, media relations, sponsorship negotiations and brand promotion. You’ll put these skills into practice with a project to create a fictitious event, equipping you to deal with the realities in the field.
International Wine, Spirits & Beverage Management
Master the world of wine, spirits and beverages in the hospitality and restaurant industry. Oenology, mixology and beerology are disciplines in constant evolution, combining tradition and innovation. With our specialisation in International Wine, Spirits and Beverage Management, you will develop a dual technical and financial skill set, while mastering the environmental, commercial and marketing challenges within the sector.
You will learn to:
- Support hotels, restaurants, wineries and wine tourism complexes in developing their businesses
- Master the art of tasting with a Meilleur Ouvrier de France Sommelier
- Gain in-depth knowledge through field trips to prestigious vineyards, cellars, breweries, hotels and restaurants
Renowned trainers (MOF Sommelier, Master of Port, Ultimate Saké, French cocktail champion) guarantee you top-tier training and access to an international professional network. Join us to dive into the exciting world of wine and spirits and prepare to excel in this field!
A MAIN PROJECT TO PERFECT YOUR SKILLS
A concrete and practical main project will be central to your 4th year studies. You will apply the theoretical knowledge acquired at each stage of your training to real-life situations to hone your practical skills, from initial analysis right up to a final presentation before a panel of experts. The main project will offer you numerous opportunities to dive deep into the professional world.
At Institut Lyfe, we take pride in adapting our courses to the evolving reality of the world of work, ensuring our graduates are professionals equipped to tackle the challenges of the future. By aligning our programmes with market needs, we provide our students with the skills and knowledge necessary for a smooth and successful transition into their careers.