Strategic Events Management and Communication Specialisation
Faire défiler la pageThe specialisation in Strategic Event Management and Communication equips you to master the art of creating unforgettable events. You’ll learn how to leave a lasting impact and evoke powerful emotions. From concept development, staging and planning, to communication and digitalisation, you’ll become an expert in event strategy, growing both the reputation and profitability of your future organisation.
*this specialisation is aimed at students on our Bachelor’s in International Hospitality and Restaurant Management; Bachelor’s in International Culinary Arts Management; as well as parallel admissions (subject to eligibility)
4-year degree in Hospitality and Restaurant Management approved by the Ministry of Higher Education and Research.*
*Official gazette n°31, 24 August 2023
Qualification: State-approved 4-year Bachelor’s (Hons) degree
Duration: 7 months (60 ECTS)
Teaching languages: French/English
Start date: october 2025
Entry requirements: 3-year Bachelor’s or equivalent
Careers: Meeting planner, Events project manager, Wedding planner, Banqueting manager, Convention centre manager
Design Inspiring Events
The events sector has experienced impressive growth over the past 20 years, and successfully reinvented itself during the pandemic. A key component of the hospitality and restaurant industries, event management is now emerging as a strategic tool for differentiating products and services. It offers a range of prospects in terms of careers and working environments, as well as a high degree of flexibility.
We will train you in planning, technical direction, and strategic and institutional communication to successfully organise a range of outstanding meetings and events. Are you agile, meticulous and creative? Do you want to become a strategic leader in the exciting world of event management? Our 4th year specialisation in event management as part of the Bachelor’s degree in International Hospitality and Restaurant Management is made for you!
Course oveview
Learn how to construct a winning event strategy
Our Strategic Event Management specialisation encompasses all aspects of project management and event organisation: venue selection, communication with the media, budget management, strategic planning, selection of and relations with suppliers and sponsors, etc.
This specific expertise will be an undisputed advantage, whatever the type of event you’ll be responsible for: product launches, conventions or seminars, fairs or exhibitions, weddings, sporting events, festivals, and much more.
At Institut Lyfe, we are convinced that the best way of learning is by doing. Our programme includes real business cases and interactive workshops. During your 4th year course in event management, you will create and work on a fictional event as a team in order to combine theory and practice. You will be evaluated on the concept, innovation, communication plan, logistics, budget and promotion of the event.
Main Subject Areas*
*Given only as examples
- Consumer behaviour
- Strategic planning and corporate events
- Budget and financing applied to events
- Partner and sponsor relationship management
- Negotiating, contracts and tenders
- Sustainable events
- Event marketing
- Event promotion and communication
- Organisation of online events, weddings, conventions, trade shows and festivals
24-week placement or business creation project
Why choose us?
Does your imagination know no limits? Neither does ours
- Join a course at the cutting edge of current trends in events
- Combine theory and practice thanks to a main project to create an event from A to Z
- Benefit from guidance from industry leaders: our faculty includes top professionals and experts in the events sector. Be inspired by their successes and their varied career paths
- Develop your ability to work in multicultural environments with 72 nationalities represented on campus
- Obtain an internationally recognised Bachelor’s degree approved by the Ministry of Higher Education and Research
- Benefit from exclusive and personalised support with a Talent Manager to coach you
- Study in a new eco-friendly campus inaugurated in 2023
WHAT ARE THE OPPORTUNITIES FOR FURTHER STUDY?
After obtaining your 4-year Bachelor’s degree in International Hospitality and Restaurant Management with specialisation in events, you will be able to continue your studies with our MSc- Master Of Science International Hospitality Management delivered in partnership with emlyon business school.
YOUR FUTURE WILL AMAZE YOU
A range of professional opportunities and inspiring careers
- Meeting planner
- Manager of a convention centre
- Association manager
- Event manager
- Hotel banqueting manager
AS WELL AS…
- Wedding planner
- Event designer
- Consultant
- Conferences and seminar organiser
- Event communication manager
- Head of an events agency