MSc-Master Of Science Sustainable International Wine Tourism
Faire défiler la pageOur Sustainable International Wine Tourism course will allow you to create comprehensive, sustainable and unforgettable wine tourism experiences, combining knowledge of wine and drinks, tourism, and excellence in hospitality. In the programme, you will learn how to transform wine estates into tourist destinations, showcasing their heritage while minimising their environmental impact.
Our Master of Science (Msc) encompasses sustainable management at the heart of wine tourism practices, a neuroscience-based multisensory approach, and digital innovation to enrich the customer experience. It guarantees an exceptional level of excellence in oenology.
Qualification: Master Of Science with Conference des Grandes Ecoles certification
Duration: 12 to 24 months, depending on previous qualifications. 120 ECTS/2 year
Teaching language: English
Entry requirements: > Entry to 1st year < – Bachelor’s degree or equivalent with specialisation in viticulture, oenology, hotel management or marketing.
> Entry to 2nd year < – 1 year Master’s degree or equivalent, with in-depth sommelier knowledge.
Start date: September 2025
Study mode: Full-time. Six months on placement per year.
Taking wine tourism to new sustainable heights
Wine tourism is entering a new era. Given the current challenges affecting the industry – sustainable development, climate change, digitalisation and changing consumer habits – it is essential to train managers and leaders capable of transforming the sector. Our Master Of Science (MSc) in Sustainable International Wine Tourism is designed to respond to this evolution, offering cutting-edge training that harmoniously combines the art of winemaking, high-end service and respect for the environment.
Do you want to master the art of wine tourism while integrating sustainable practices at every stage? Thanks to a unique combination of hotel management and expertise in sommellerie and drinks alongside digital innovation, you will be equipped to embark on a high-impact international career in this rapidly evolving sector, and to successfully develop tourism activities within wine estates.
[Interview] Understanding every aspect of the industry to achieve top-flight professional ambitions, in France or abroad, is the objective of this MSc in Wine Tourism. […] Understanding this world, knowing how to taste and appreciate it, finding inspiration and valuing know-how are essential skills for a sommelier, making it possible to create customer experiences packed with sensations and emotions, that leave a lasting impression on our guests.
Gaëtan Bouvier, MOF Head Sommelier Trainer at Institut Lyfe
Courses Overview
Adopting a holistic and innovative approach to wine and hospitality
Unlike some courses, which focus solely on wine marketing, we put hotel service firmly at the heart of our training. You will develop skills in hotel management, well-being, and the ability to create high-end customer experiences, while acquiring knowledge of the entire drinks and spirits sector.
Our Scientific Research Centre also plays a key role in the course. By combining neuroscientific studies and discoveries on the sensory and emotional aspects of consumer behaviour, you will learn how to create unique multisensory experiences to leave a lasting impression on wine tourism visitors. This application of neuroscience to wine tourism is a first in the sector.
Join Institut Lyfe, and become a key player in wine tourism — where wine, luxury, lifestyle and sustainability come together to create unforgettable experiences.
excellence through experience
At Institut Lyfe, we are convinced that learning happens through lived experiences, a central aspect of our pedagogy. Our Master Of Science (MSc) allows our students to deal with real professional situations through their main projects and practical placements.
These projects, in collaboration with our partner companies, enable students to simultaneously apply the knowledge acquired during their studies while preparing for leadership roles in the wine and wine tourism industry.
Course features
Main subjects
- Hotel and wine tourism management
- Viticulture and sommellerie: visits to properties, tastings, food and wine pairings, selection and elaboration of wine lists tailored to consumer expectations, including biodynamic offerings.
- Digital marketing and storytelling
- Sustainable management practices: introduction to the concepts of sustainability, circular economy and resource management in the context of wine tourism.
Main project (year 1): project focused on storytelling and analysis of the terroir and wine heritage, enabling students to understand and showcase the history of a wine estate. You will visit a range of estates, work on the creation of an innovative wine tourism product, and present it to a jury of professionals.
Main subjects:
- Sustainable development strategies: integration of sustainability in all dimensions of wine tourism, including financial and environmental risk management
- Leadership in multicultural and international environments
- Operational management and performance optimisation
- Wine tourism entrepreneurship: learn to design innovative and viable projects, and to launch a wine tourism or hotel business.
Main project (2nd year): collaborative project aimed at transforming a wine estate into an immersive tourist destination, with a focus on integrating sustainable practices and creating high-end customer experiences, while taking into account cost management and brand repositioning.
Why choose us ?
Can you envision the future ? We’ll shape it with you.
- Adopt a holistic approach to Wine tourism: acquire skills and expertise in the wine sector, as well as spirits, sake, coffee and tea.
- Commit to sustainability: integrate sustainable practices into your thinking, to lead wine tourism initiatives that respect the environment and local communities.
- Explore and excel alongside renowned experts : take advantage of the expertise of our chef trainer Gaëtan Bouvier, Meilleur Ouvrier de France Sommellerie, to develop an in-depth knowledge of wines and terroirs. Thanks to 100 hours of viticulture and sommelier training, you will dive deep into the world of grands crus, late harvests and tastings
- Develop an international perspective with a 12 months of placement, including 6 months abroad
- Hone your skills within multicultural environments: our campus is home to 75 nationalities
- Benefit from unique and individualised support, with a Talent Manager to coach you
- Study on a new campus composed of 2 chateaux, located at the crossroads of exceptional French terroirs such as Burgundy, Côte du Rhône and Beaujolais.
Your future will amaze you
A range of professional opportunities and inspiring careers
A range of professional opportunities and inspiring careers…
- Wine tourism manager
- Sustainability consultant for vineyards and tourist destinations
- Oenology consultant
- Entrepreneur with your own wine tourism business
As well as…
- Marketing & communication manager for wines and spirits